Creative360 was first launched by Arsenio Santos in 1997. Since then, it has undergone several transformations, including a creative think tank, a web hosting reseller, and a profitable consultancy. It has worked with Fortune 1000 companies, law enforcement agencies, and non-profit organizations.

Arsenio Santos began his Internet technology career in 1993, contributing to O'Reilly & Associates' Global News Navigator, the first commercial website ever launched. Over the ensuing 19 years, his achievements (notable or dubious) have included managing technology teams for over a decade (on both American coasts and abroad), developing websites and applications in over half a dozen programming languages, writing a technical manual on audio file formats (and two novels having nothing to do with computers), and creating two websites showcased on MTV. He currently builds software at SonicLiving, the Internet's leading concert discovery service. He is also a musician and photographer, and studied music and computer science at Columbia University.

This website was created in PHP, and uses WordPress for the blog, as well as Blueprint CSS for its basic layout and design. Arsenio designed the Creative360 mark, and modified the WordPress theme to fit with the rest of the site's look and feel.